Privacy Policy

Last updated: 5 May 2026

This Privacy Policy explains how Excite Foundry Ltd (registered in England and Wales, registered office at 85 Great Portland Street, London, W1W 7LT) collects, uses, and protects your personal information when you use AdsIQ ("the Service") at ads-iq.com.

1. Information we collect

• Account information — your name, email address, and company affiliation, provided when you sign up or sign in.
• Authentication tokens — secure access tokens issued by the platforms you connect, used to access the accounts you have explicitly authorized.
• Connected account data — campaign data, performance metrics, creative assets, audience configurations, product catalogs, and account metadata from the advertising and ecommerce platforms you connect to AdsIQ.
• Public profile information — where the connected platform exposes it, publicly available profile information such as display names, profile pictures, and follower counts for accounts referenced in your connected campaigns or partnerships.
• Service-generated content — analyses, scores, tags, summaries, and recommendations produced by the Service from the data above.
• Usage data — pages visited, features used, session duration, and interaction patterns within the Service.

2. How we use information

We use the information we collect to:

• Provide cross-channel performance analytics and recommendations.
• Power features such as creative analysis, scoring, and AI-assisted insights.
• Execute actions you explicitly approve on connected platforms.
• Operate, debug, and improve the Service.
• Communicate with you about your account, billing, security, and Service updates.

We do not use your data to deliver advertising to you or anyone else, and we do not use your data to train general-purpose AI models.

3. Third-party services

AdsIQ integrates with third-party services to deliver its functionality. Your use of each integration is governed by the respective provider's terms and privacy policy.

• Advertising platforms — Meta (Facebook, Instagram), Google Ads, Amazon Advertising, TikTok, and similar networks, for campaign data, creative assets, performance reporting, and any actions you authorize.
• Ecommerce platforms — Shopify, Amazon Selling Partner, and similar, for product catalog and order data where relevant to advertising decisions.
• Authentication providers — Google and Facebook OAuth for sign-in.
• Infrastructure — Google Cloud Platform for hosting, databases, and storage.
• AI providers — Anthropic and Google Gemini for natural-language analysis, vision tagging, and transcript generation. Per their API terms, content sent for processing is not used to train their foundation models.

4. Data storage and security

Your data is stored on Google Cloud Platform infrastructure in the United States. We use industry-standard security practices including encryption in transit (TLS 1.2+), encryption at rest, encrypted storage of access tokens, role-based access controls, and audit logging. For details, see our Security page.

5. Sharing

We do not sell your personal information. We share data only:

• With the third-party services listed above, and only as necessary to provide the Service you have requested.
• With service providers acting on our behalf under written confidentiality obligations.
• If required by law or valid legal process, or to protect our or our users' legal rights.
• In connection with a corporate transaction (merger, acquisition, restructuring), in which case the acquiring entity will be bound by this Policy.

6. Your rights

You have the right to access, correct, or request deletion of your personal data; to export your content and data; and to revoke any third-party integration at any time through your account settings or the relevant platform's permissions page. To exercise any of these rights, email privacy@superchargeme.com. We will respond within 30 days.

7. Data retention

We retain your data for as long as your account is active. If you delete your account, we will remove your personal data within 30 days, except where retention is required by law (e.g., billing records). Aggregated, anonymized analytics may be retained indefinitely for Service improvement.

8. International transfers

Excite Foundry Ltd is established in the United Kingdom, and our infrastructure is hosted in the United States. If you access the Service from outside the United States, your data will be transferred to and processed in the United States. Where applicable, we rely on the UK International Data Transfer Agreement, the EU Standard Contractual Clauses, or equivalent safeguards.

If you are located in the United Kingdom or European Economic Area, you have additional rights under the UK GDPR and EU GDPR, including the right to lodge a complaint with a supervisory authority. The UK supervisory authority is the Information Commissioner's Office at ico.org.uk.

9. Children's privacy

AdsIQ is a business-to-business service intended for professional advertisers. It is not directed to children, and we do not knowingly collect personal information from individuals under the age of 16.

10. Changes to this Policy

We may update this Privacy Policy from time to time. We will notify you of material changes by email or through the Service at least 14 days before they take effect. Continued use after changes take effect constitutes acceptance of the updated Policy.

11. Contact

If you have questions about this Privacy Policy or wish to exercise your data rights, contact us at privacy@superchargeme.com.